Privacy Policy

Last updated: March 2025

We at SML Paints (www.smlpaints.co.uk) are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following personal data:

• Identity Data: Name, title.
• Contact Data: Email address, telephone number, postal address.
• Technical Data: IP address, browser type, device identifiers.
• Usage Data: Information about how you use our website.
• Marketing and Communication Data: Preferences for receiving marketing communications.

2. How We Collect Your Data

We collect data through:

• Forms you complete on our website.
• Automated technologies such as cookies and analytics tools.
• Direct interactions such as email or phone communication.

3. How We Use Your Data

We use your data to:

• Provide, maintain, and improve our services.
• Communicate with you regarding inquiries or transactions.
• Personalise content and improve user experience.
• Comply with legal and regulatory obligations.

4. Legal Basis for Processing

We process your data under the following legal bases:

• Your consent (where required).
• Performance of a contract with you.
• Compliance with legal obligations.
• Legitimate interests (e.g., improving our services, fraud prevention).

5. Data Sharing & Third Parties

We do not sell your data. However, we may share it with:

• Service providers assisting in website operation.
• Regulatory authorities if required by law.
• Business partners when necessary for service provision.

6. Data Security

We implement appropriate security measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

7. Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or comply with legal obligations.

8. Your Rights

You have rights under data protection laws, including:

• Accessing your personal data.
• Requesting correction of inaccurate data.
• Requesting deletion of your data.
• Objecting to data processing.
• Withdrawing consent at any time.

To exercise these rights, contact us at [Your Contact Email].

9. Cookies & Tracking

We use cookies to enhance user experience. You can manage cookie preferences via your browser settings. For more details, see our Cookie Policy.

10. Changes to This Policy

We may update this policy periodically. We encourage you to review it regularly.

11. Contact Us

For any questions regarding this policy, please contact:

SML Paints Limited
Downs Farm
GL7 6DD

info@smlpaints.co.uk
01285 862132